The development of creative industry, especially in the home decoration and furniture segment, is currently very rapid. People can access the internet instantly to get various sample design that they want, when they arrange their interior of their house. People see something, they like it, then they want it. After that they search and look for things that they want. Where it comes from or where it can be bought by online. The pandemic also supports and accelerates the transition of people habit from offline to online market. One of a business that grow at that time is Kayahutan.

Starting from selling plants and planter pots made from clay, our founder, who really loves artistic things related to home decoration, then saw the great potential of pottery. Pottery has high selling value when combined with an artistic touch. The added value is increasing, even though we have a certain target market and depend on customer preferences (niche market), our products are always awaited and popular in some home decor community, and of course in our target customer. Now, our products even have the potential to become Indonesia's signature products for export. We have hundreds models of vases with many color and finishing in combination. Everything are handmade by our craftsman. Each one made by their passionate heart. So each have its own uniqueness. We will grow even more to become a home decor, pottery and art company that can provide all decoration needs, from signature products to souvenirs and bouquets.